Highlight Your Brand Message 24/7 With Top 6 Benefits Of Illuminated Signs

Highlight Your Brand Message 24/7 With Top 6 Benefits Of Illuminated Signs

Signs promoteyour business by creating brand awareness. When you illuminate them, it gives your brand 24 hours visibility. Lighting adds dimension to a sign because it allows you to be creative with different lighting effects that include halo glow around the edge, overhead illumination, full-face illumination, stencil cut face illumination and much more.

Illuminated signs can also be used in the interior designing project. It adds class and value to the aesthetic beauty of the place and draws the attention of your customer to the information displayed by improving the brand image.

Signs help your customers to know what kind of business you are in, where you are located and create a perception of your business brand. Illuminated signs give your location a professional look and help it to stand out from other signs in the vicinity because of its clear visibility. These are just some of the important reasons why you need a sign.

There are many popular lighted business signs, here are six important reasons that show why illuminated signs are ideal for your business:

Energy-Efficient Option

Keeping your business sign illuminated 24/7 may be quite an expensive affair. However, illuminated signs like LEDs provide a low-energy solution by consuming up to 80% less energy than neon bulbs and signs. It means they are a cheaper and more efficient option for your business. Moreover, if your business focuses on the process of improving its energy efficiency, then the installation of LED signs will best suit your brand.

The LED lights that illuminate the letters or signs are extremely energy efficient. It will give clear visibility in the evening and will allow you to spend less on your energy bills.

Creates Luxe, Professional Look

The sign emits a steady glow that can be read clearly from close as well as from a far distance. The backlit signs imbue your storefront, office, or building with a high-quality professional appearance. Lighting your brand name throughout the night lends an extra air of professionalism.

Passers-by will perceive you as not cutting corners when it comes to the visibility of your brand. They will take your brand awareness seriously. In case of a start-up business, it will reassure the customers that you are not a fly-by-night organisation and are here to stay permanently.

Help In Achieving Extra Branding Mile

The lighting is generally not taken seriously in advertising your business ambience. You can include on-brand colour schemes, fonts, and corporate logos with custom illuminated signs to convey the personality and purpose of your brand. This type of branding collateral can work its magic for you. 

24/7 Advertising Strategy

Illuminated signs give your business increased visibility at night from far away. It makes drivers and other long-distance viewers catch and read your branded messages much easier. It can entice them to turn from passive prospects into in-store visitors. Hence, it provides a cost-effective, 24/7 advertising strategy without pause – even after your business closes for the day.

Adds Visual Effect

Illuminated signs give new depth to letter and old logos by creating visual effects, unlike conventional unlit signs. From movement and animation to colour-fluctuating bulbs and flashing lights, it can provide you with a wide range of visual effects to highlight your brand message.

Makes You Stand Out From Your Competitor
Your business must distinguish itself from its competition — but for the right reasons. Capturing attention is as important as conveying personality and professionalism. Illuminates signs help in brand amplification and increases visibility even to the passive eyes.

Final Thought

If you want your business to stand ahead of your competitors and be visible 24/7, illuminated signs are the best option for you. If you are looking for the sign that can give you the highest quality display, a wide range of design option, and which is cheap to operate with low maintenance, then an LED illuminated sign is an ideal option.

The Sign Broker provides a complete range of customised illuminated signage solution. Call us today on (07) 4243 6037 or email us on sales@thesignbroker.com.au to learn more about our products and services.